Marketing Fundamentals for Non-Marketers

A 3-week intensive roadmap designed to equip non-marketing professionals with essential marketing concepts, strategies, and practical skills to understand and contribute to marketing initiatives within any organization.

Topics

1.1

What is Marketing?

9 minutes

1.2

Types of Marketing

13 minutes

1.3

Customer Centricity

10 minutes

Study Resources

→HubSpot Academy: What is Marketing?→Neil Patel Blog: Marketing for Beginners →Simplilearn: Introduction to Marketing (YouTube)

How It Works

Learn

Study curated videos and articles

Practice

Solve problems, build things

Verify

Submit your work as proof

Identity

Get a verified skill on your profile

References

1.HubSpot Academy: What is Marketing?↗

2.Neil Patel Blog: Marketing for Beginners↗

3.Simplilearn: Introduction to Marketing (YouTube)↗

4.Google Digital Garage: Fundamentals of Digital Marketing↗

5.Moz Blog: Beginner's Guide to SEO↗

6.Mailchimp: Email Marketing Basics↗

7.Google Analytics Academy: Google Analytics for Beginners↗

8.HubSpot Blog: Marketing Metrics You Should Track↗

9.SEMrush Blog: How to Create a Marketing Campaign↗

Marketing Fundamentals for Non-Marketers

Introduction to Marketing & Customer Centricity

Topics

Study Resources

Exploring Digital Marketing Channels & Content Strategy

Measuring Marketing Performance & Campaign Planning

How It Works

References